Should you use Piwik PRO tag manager or Google Tag Manager for implementing Piwik PRO?
Matomo Analytics is free and open-source
It is free and open-source software. You can download, modify and distribute it.
You don’t have to pay anything for the license.
Still, you need a server for the software. And servers are not free.
In the last couple of years, I have worked more with Matomo Analytics than with Google Analytics.
In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation.
Very often, I use content language as a custom dimension or as a content group in Google Analytics. It is very easy to do as long as your HTML code defines the language correctly.
Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.
Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.
I just noticed a new report in my Google Analytics accounts: the Lifetime Value Report is a valuable addition to the existing reports. It is still in beta.
Are you new to Google Analytics? Do you need to pass GAIQ? Fortunately, with the help of free Google Analytics study material and certification study guides you can use to become the next analytics superstar!