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Piwik PRO tag manager or GTM?

Should you use Piwik PRO tag manager or Google Tag Manager for implementing Piwik PRO?

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Seven reasons to migrate from Google Analytics to Matomo Analytics

Matomo Analytics is free and open-source

It is free and open-source software. You can download, modify and distribute it.

You don’t have to pay anything for the license.

Still, you need a server for the software. And servers are not free.

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Matomo Analytics event tracking using data attributes

In the last couple of years, I have worked more with Matomo Analytics than with Google Analytics.

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How to use Google Analytics & Google Tag Manager as SEO crawler

In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.

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Send event nonInteraction field as custom dimension to Google Analytics

If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation. 

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How to use document language as a content grouping in Google Analytics

Very often, I use content language as a custom dimension or as a content group in Google Analytics. It is very easy to do as long as your HTML  code defines the language correctly.

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How to document Silktide Cookie Consent clicks with Google Analytics events

Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.

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How to use office hours as a custom dimension in Google Analytics

Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.

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Lifetime value report in Google Analytics (still in beta)

I just noticed a new report in my Google Analytics accounts: the Lifetime Value Report is a valuable addition to the existing reports. It is still in beta.

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Google Analytics certification study guide & free learning materials for 2018

Are you new to Google Analytics? Do you need to pass GAIQ? Fortunately, with the help of free Google Analytics study material and certification study guides you can use to become the next analytics superstar!