Google Analytics Resources

On this page, I have collected tools, books and services I use for my work or this blog.

I will update this page & links whenever I find something useful – so you should return here every now and then.

Free tools for Google Analytics users

Google Analytics Query Explorer is an excellent tool for testing and debugging Google Analytics API calls.
Google Analytics Addon for Google Sheets has saved me countless hours. You might even build a comple reporting system using it!
Supermetrics for Google Drive is currently my favorite tool for getting data from Google Analytics and other sources to Google Sheets.
Google Analytics Debugger for Chrome helps you to find bugs in your GA implementation.
Page Analytics for Chrome allows you to see how customers interact with your web pages.
Table Booster extension for Chrome adds heatmaps, bar diagrams and statistical tests to your GA reports.
Google Analytics Solutions Gallery with dashboards, custom reports and segments.
Google Analytics URL builder for tagging campaigns.
Google Analytics Audit Tool by Paul Koks

Tag Assistant is a Chrome addon for debugging your Tag Manager implementation. You can also use it for having a look at other sites’ dataLayers!
GTM Sonar by Simo Ahava for debugging GTM setup using click triggers.
LunaMetrics Recipes – a great collection of JSON recipes to be imported in GTM

GoogleAnalyticsR is currently my favorite R library for connecting R with Google Analytics
RGoogleAnalytics is another excellent library.

Jonathan Weber, Practical Google Analytics and Google Tag Manager for Developers (2015) is currently my favorite book about Google Analytics.
Daniel Weisberg, Google Analytics Data Integrations (2015) is another book worth reading if you are new to GA.

Bluehost – this blog runs on a Bluehost shared host. Currently I am more than happy with Bluehost: it is simple to use and provides a very easy WordPress installation process.
The theme I currently use is Twenty Fifteen.