I have years of experience with digital marketing and digital analytics, using various analytics tools based on client needs and preferences.
- Simplicity over complexity
- Embrace privacy
- People over tech
- Quality over quantity
- Analyse your data
- Automate what should be automated
- Activate the data you have collected
I am available for
- Digital analytics consulting
- Presentations
I prefer clients who need me for
- Digital analytics strategy & architecture
- Econometrics / machine learning projects
- Privacy focused analytics (especially using European tools)
Latest blog posts
350 tags in Google Tag Manager: A symptom of poor tag management design
Tag management is about building a system that works. It should be simple enough to…
GA4 / Google Analytics 4 certification study guide (2026)
Are you new to GA4 or Google Analytics in general? Do you want to pass…
Matomo’s goals and conversion tracking explained: support better decisions
Goal tracking helps translate user behaviour into outcomes that matter for the organisation.
Do you want to work with me?
Project prices start at 5000 EUR. I do only projects and contracts with fixed end-of-project date.