I help companies improve data quality, investigate business questions and model their options, so they can decide what to do next.
Personal data was leaking into Google Analytics. They called me in. I investigated the problem and helped resolve it.
They needed to move away from GA4. I helped plan and lead their migration to European analytics technology.
They wanted to understand their customers better. I developed customer personas using unsupervised machine learning.
They wanted to know how their marketing channels contributed to revenue. I used marketing mix modelling to estimate their impact.
I’ve worked by the same principles for over a decade:
- Simplicity over complexity
- Embrace privacy
- People over tech
I work with one or two clients at a time — on analytics strategy, EU tool migrations, and econometrics projects. I also speak at conferences and events.
I prefer clients who need strategic thinking, not just tag management.
Do you want to work with me?
I’m available for
- Consulting projects
- Fractional roles (e.g. head of digital analytics, head of marketing data)
- Interim roles
Project prices start at 2500 EUR. I do only projects and contracts with fixed end-of-project date.