I have years of experience with digital marketing and digital analytics, using various analytics tools based on client needs and preferences.
- Simplicity over complexity
- Embrace privacy
- People over tech
- Quality over quantity
- Analyse your data
- Automate what should be automated
- Activate the data you have collected
I am available for
- Digital analytics consulting
- Presentations
I prefer clients who need me for
- Digital analytics strategy & architecture
- Econometrics / machine learning projects
- Privacy focused analytics (especially using European tools)
Latest blog posts
10 common ways your digital analytics implementation leaks personal data
In most organisations, data leakage in analytics is not deliberate. It results from default configurations,…
Piwik PRO vs. Matomo – what do I really think?
The comparison between Piwik PRO and Matomo is often framed as a choice between open…
Event tracking in Matomo Analytics: how to migrate from GA4
GA4 and Matomo are built on different assumptions about what an event is, what it…
Do you want to work with me?
Project prices start at 5000 EUR. I do only projects and contracts with fixed end-of-project date.