Google Analytics custom reports – essential tools for digital marketers

These are some of my favorite custom reports. You can click the link and import the report template to your Analytics account.

No data will be shared in either direction.

Sanity checks

• Ecommerce transaction IDs and transactions.

Goals & conversions

• All goal conversions and their value for each source, medium, campaign, referrer and keyword.
• All goal conversion rates for each source, medium, campaign, referrer and keyword.

Devices & behavior

• Devices – behavior & conversion metrics.

Content

• Content drilldown with page speed metrics