I help companies understand their digital analytics, offering strategic advice and practical solutions. Whether you’re in a regulated industry or looking to scale a startup, I ensure your data delivers real results.
I am based in Helsinki, but work with clients globally. In addition to English, I speak German and (broken) Swedish.
- Analytics Strategy & Architecture – Set up and refine your analytics stack for long-term success based on your technical, business and compliance requirements.
- Privacy & Compliance – Stay GDPR-compliant while making the most of your data.
- Measurement & Data Strategy – Build frameworks that link analytics to business goals instead of simply tracking every possible event online.
- Marketing Performance & Attribution – Find out what works and make smarter marketing decisions for conversion optimisation and marketing budget allocation.
- B2B & Enterprise Consulting – Solutions tailored to long sales cycles and international growth.
CARE framework for digital analytics
I want to help companies adopt my CARE framework for digital analytics:
- Collect data – valuable, actionable data while keeping the data collection ethical privacy focused
- Analyse it – either using human brain power or artificial intelligence for higher velocity and automated feedback into marketing systems
- Recommend actions – by humans for improved strategic decisions and guiding AI tools to make better decision in high-velocity use cases like advertising
- Experiment – experiment to find optimal media budget allocation, improving the ads targeting or website for more conversions or higher AOV
Collaboration – not one day projects
I prefer collaboration over one-off fixes. That means working closely with your team, sharing knowledge, and making sure what we build together doesn’t just work now—it keeps working in six months, a year, or longer.
As a digital analytics consultant, I help marketers, analysts, and product teams cut through complexity. I translate technical setups into meaningful business outcomes and ensure your internal capabilities grow alongside your tools.
I’ve worked with scale-ups, international enterprises, and companies navigating strict privacy requirements in differtent industries:
- Finance and insurance – both traditional financial services providers and fintech startups
- Ecommerce – both b2c and b2b ecommerce from VR solutions to clothing
- B2b services and b2b products from machinery to high tech, IT to cloud services.
- B2B SaaS
- Healthcare – private hospitals and public sector
- Energy and electricity providers
- Online pharmacies
- Classified ads
- Job boards…
Regardless of industry or maturity, my approach stays the same: start with your goals, then align the data to support them.
If you’re looking for a digital analytics consultant who brings clarity, strategy, and hands-on support—let’s talk!