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How to use document language as a custom dimension in GA4

Very often, I use content language as a custom dimension in GA4 and other digital analytics tools. It is very easy to do as long as your HTML code defines the language correctly.

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GA4 / Google Analytics 4 certification study guide (2026)

Are you new to GA4 or Google Analytics in general? Do you want to pass the Google Analytics certification? There is a lot of free study material available. With the right resources and some hands-on practice, you can learn the basics of Google Analytics 4 surprisingly quickly. GA4 is not always easy for beginners. The […]

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How to feed your content marketing machine with data from GA4 and Search Console

Finding fresh ideas for blog posts or content marketing can be a challenge. In this blog post, you’ll learn how to use GA4 for creating new ideas for blog post topics.