Are you new to Google Analytics? Do you need to pass GAIQ? Fortunately, there are many free resources you can use to become the next analytics superstar!
Google Analytics study material for beginners
If you are a complete beginner, the reports, tabs, and settings provided by Google Analytics can be overwhelming. It is easy to get lost in the maze of data and spend hours without finding anything actionable.
There is no reason for despair. You can learn to use GA one report at a time, just to find the data you need.
In any case, you need to have a basic understanding of the basic concepts, vocabulary and limits of Google Analytics before trying to learn the more advanced topics.
The best place to start is Google’s Analytics Academy. Google has published several excellent tutorials for new Analytics users. Spending a few hours with the study material is well spent – it will save you from many mistakes and misunderstandings.
If you are working in ecommerce, you should continue with this:
For mobile analytics:
Google Analytics videos on YouTube
YouTube is an excellent source of free learning material for both new and advanced GA users. New Analytics users should start with Google Analytics Solutions:
Google Analytics certification (GAIQ) study material
Google Analytics Individual Qualification (GAIQ) exam is a good way to demonstrate your knowledge when applying for a job.
If you have been using Analytics for a while it should really be easy to pass. Just read the study material to fill in the gaps in your knowledge.
On the other hand, if you are just starting out in Analytics you might not even understand the questions.
In any case you should not just google the questions and answers. The certification is just a piece of paper or a pdf file. You need to learn something, too!
Google has published the best possible learning material for GAIQ. The material includes videos and texts. If you are really new to Analytics, you should probably start with videos.
Some of the best free learning resources are:
- Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide by Avinash Kaushik.
Some bloggers have also published study guides for GAIQ. You should definitely have a look at:
Google Analytics Demo Account
Google has recently released a demo Analytics account for Google Merchandise Store. It is a real ecommerce website selling Google-branded products.
This is an excellent resource for different uses:
- Analytics training sessions
- Learning the best practices
- Learning material for new users and those studying for GAIQ.
All users get a standard Read & Analyze access to this account.
For more information and link to the account click here.