Before you let AI analyse your marketing data, make sure the data is safe, necessary, and properly governed. Otherwise, you’re playing with fire.
Category: Articles
Long-form content about digital analytics, tips, tricks & tools from Google Analytics to Piwik PRO.
Finding fresh ideas for blog posts or content marketing can be a challenge. In this blog post, you’ll learn how to use data for creating new content ideas.
You’ve decided to take control of your analytics data—but now you face a critical decision: Cloud or on-premise?
In this article, I consider ways to reduce compliance risks of healthcare digital analytics implementations. These should not be understood as legal advice or as a “what to do” list, rather as an introduction to topics to consider when tracking website visitors.
Very often, I use content language as a custom dimension in GA4 and other digital analytics tools. It is very easy to do as long as your HTML code defines the language correctly.
Matomo Tag Manager is an open-source tag management tool which can also be self-hosted. But should you still prefer GTM to it?
Server-side tracking and tag management provide a solid technical foundation for analytics, but they are not a silver bullet.
Tag management is about building a system that works. It should be simple enough to understand, strong enough to trust, scalable enough to grow, and maintainable enough to change.
Are you new to GA4 or Google Analytics in general? Do you want to pass the Google Analytics certification? There is a lot of free study material available. With the right resources and some hands-on practice, you can learn the basics of Google Analytics 4 surprisingly quickly. GA4 is not always easy for beginners. The […]
Goal tracking helps translate user behaviour into outcomes that matter for the organisation.