With web analytics, you can identify where the digital customer experience fails. This can be achieved by measuring anti-conversions.
Category: Articles
Long-form content about digital analytics, tips, tricks & tools from Google Analytics to Piwik PRO.
Does your organization struggle to provide a return on investments in digital analytics? Many organizations collect and report digital analytics data from their websites, but unfortunately, they often fail to derive insights and take action based on those insights.
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Piwik PRO tag manager or GTM?
Should you use Piwik PRO tag manager or Google Tag Manager for implementing Piwik PRO?
Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!
In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.
In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
A note from 2026: This post is from 2018. Skip it if you’re looking for current advice. This is about Universal Analytics event tracking using Google Tag Manager. Universal Analytics is gone. GA4 is its replacement. And honestly? I don’t recommend either of them anymore. Here’s why I’m keeping this post up: It was useful […]
Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.
Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.