In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
Tag: Universal Analytics (legacy / archive)
Universal Analytics, the trusted analytics platform for many years, has officially been phased out and replaced by GA4. While no longer supported, its session-based model and familiar features offer valuable lessons for digital analysts.
In this section, explore legacy insights, case studies, and ideas for updating or transitioning these approaches to modern platforms like GA4.
A note from 2026: This post is from 2018. Skip it if you’re looking for current advice. This is about Universal Analytics event tracking using Google Tag Manager. Universal Analytics is gone. GA4 is its replacement. And honestly? I don’t recommend either of them anymore. Here’s why I’m keeping this post up: It was useful […]
Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.
Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.