In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
Tag: Universal Analytics (legacy / archive)
Universal Analytics, the trusted analytics platform for many years, has officially been phased out and replaced by GA4. While no longer supported, its session-based model and familiar features offer valuable lessons for digital analysts.
In this section, explore legacy insights, case studies, and ideas for updating or transitioning these approaches to modern platforms like GA4.
Note: This is an old Universal Analytics related blog post. If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation.
Lately, I’ve been experimenting with all kinds of cookie consent solutions for WordPress. Every plugin I have tested has the same problem: they provide no way of documenting the consent hopefully given by the user.
Creating a weekly heatmap of traffic or conversions is one of my favorite data visualisation tips for Google Analytics users. Sometimes this level of granularity just obscures the most important time related features of the data.