In the healthcare sector — whether you’re in pharma, private healthcare, or running an online pharmacy — you’ve likely faced this challenge:
- Legal teams want to protect privacy at all costs.
- Marketing teams need actionable, trustworthy data.
- Leadership needs to grow the business without crossing legal lines.
This tension isn’t going away. But you don’t have to choose between compliance and insight.
Hi, I’m Mikko Piippo.
I’m a senior digital analytics consultant and the founder of Hopkins Oy, a digital marketing consultancy based in Helsinki.
With over 15 years of experience in digital marketing and analytics, I’ve spent the last decade helping organizations make sense of complex data and stay on the right side of privacy laws.
In recent years, I’ve helped healthcare companies implement privacy-respecting analytics solutions that deliver value without risk.
My focus?
Replacing risky tools like GA4 or client-side tracking setups with Piwik PRO or Matomo Analytics, implemented via server-side tagging.
This approach provides:
- Insights that marketers can act on
- Full control over data collection and storage
- Compliance with GDPR
- Peace of mind when dealing with data protection authorities
Why work with me?
- I’ve advised several healthcare clients on analytics and compliance
- I bring 10+ years of Matomo and 5+ years of Piwik PRO experience
- I understand the legal, technical, and strategic aspects of analytics
- I work with teams across the EU, remotely and in person
If you’re in healthcare and need to navigate analytics, I’m your translator between marketing and compliance.
Ready to explore safer analytics?
If your current tools feel too risky, limited, or opaque, let’s talk about modern, ethical alternatives. You don’t need to compromise insight to protect user privacy.