Matomo Analytics consultant

Mikko Piippo, Partner & web analytics consultant at Hopkins, Helsinki

Matomo Analytics specialist

I have over ten years of experience with Matomo (and Piwik, as it was initially called).

I’m looking for interesting projets, not just tag management.

My clients include government websites, international NGOs, municipal sites and insurance companies in Finland and Central Europe.

I speak English, German, Finnish and understand a few more languages.

Why should you work with me?

  • Deep experience with privacy-first implementations using Matomo Analytics
  • Independent, vendor-agnostic advice
  • Expertise in multilingual, multinational setups
  • Track record with both public and private sectors
CONTACT Me at hopkins

Upskill

Matomo Analytics trainings for companies of all sizes.

Separate trainings for beginners, developers and advanced users.

Level up

A project to level up your digital analytics strategy to derive insights and value from data (CARE) instead of simply collecting more data and building dashboards (CRAP).

Solutions

Digital analytics solution design for Matomo Analytics from requirements to datalayer design and implementation using e.g. Matomo Tag Manager.

Matomo Analytics support

My goal is to help clients transform their digital analytics from focusing on data collection to using CARE framework with focus on data analysis and activation.

CARE-cycle in digital analytics
Collect data, analyse it, recommend actions and experiment.

Solution Design
Craft a customised Matomo setup that aligns with your business objectives and collects relevant data. Most clients need a redesign when migrating from GA4 to Matomo Analytics.

Matomo Analytics audit
Poor tracking leads to bad decisions. A Matomo Analytics audit helps you to fix that.

Tag Management
Efficiently implement and manage tracking tags with Matomo Tag Manager to capture data without slowing down your website.

Matomo trainings
Learn to use Matomo and create reports that provide clarity on your website’s performance and user behaviour. Trainings also for developers.

Data Activation
Turn insights into action with strategies that utilise your Matomo data to drive conversions and optimise your marketing efforts.

CONTACT Me at hopkins

Previous projects include…

I have delivered Matomo Analytics consulting projects across diverse sectors:

  • Global NGO
    Built a multilingual, privacy-first Matomo implementation for dozens of websites.
  • Media Company
    Developed a custom setup for machine learning applications analyzing reader behavior.
  • Local Transport Company
    Matomo Analytics setup for their website and mobile app.
  • Finance and Insurance
    Several projects, both for web app and mobile app tracking with Matomo.
  • Government Websites
    Implemented GDPR-compliant analytics for national and regional platforms.
  • Municipal Sites
    Enabled city departments to track and improve digital services using simplified dashboards.