Reliable data for better marketing decisions.
When the stakes are high, your analytics setup needs to deliver.
If your website handles large volumes of traffic and supports high-value marketing efforts, even small tracking issues can lead to big misunderstandings. I help marketing teams uncover and fix critical issues in their Matomo setup—so they can trust the numbers and act with confidence.
Why work with me?
- Clear, actionable data
No more reporting on inaccurate conversions or misleading metrics. - GDPR-first, privacy-compliant setups
I ensure your tracking respects legal frameworks and your users. - Experience with scale
I’ve worked with organizations where millions in budget depend on reliable analytics.
What I audit
- Tracking & implementation health
I review your Matomo tag setup, tag manager containers, and deployment logic. - Goals & conversions
Are the right business actions tracked? I check the setup and data accuracy. - Custom dimensions & events
I assess if your tracking schema supports real-world decision-making. - Consent mode & data retention
Your tracking will be privacy-respecting and legally defensible. - Performance settings
I tune Matomo for high-volume environments to keep it fast and stable.
Who this is for
This audit is a great fit if you’re:
- A CMO, head of marketing, or performance lead making strategic decisions based on analytics
- Managing a mid-sized or enterprise-level website
- Relying on Matomo for campaign performance, content insights, or compliance
- Not 100% confident your data reflects what’s really happening
What you’ll get
- A comprehensive audit report with findings, fixes, and business impact
- A 1:1 walkthrough call to explain what matters—and what doesn’t
- A prioritized roadmap so your team (or I) can take action
- Optional: hands-on implementation support
How the process works
- Intro call (30 min) – I learn about your setup, goals, and questions
- Audit phase (5–10 business days) – I access your Matomo and begin the review
- Review session – We go through the findings together and define next steps
Why audit now?
If you’re investing in digital marketing, it pays to make sure your analytics platform works as hard as your team does. Poor tracking leads to bad decisions. I help you fix that—fast.