There’s more digital analytics data available than ever before. But many companies still struggle to turn it into clear actions.
If your team is stuck with reports that don’t lead to decisions or tools that don’t quite work together, it might be time to bring in a digital analytics consultant.
Here are five clear signs that you might need external help to move forward.
1. You’re overwhelmed by data, but nothing changes
You have GA4, a dashboard in Looker Studio, possibly some CRM reports, and data from your ad platform.
Yet, no one is quite sure what to do with all of it.
This is one of the most common challenges: teams collect data, but they don’t activate it.
You may be reporting every week or month, but the reports don’t lead to improvements. The same problems recur repeatedly.
A digital analytics consultant can help bridge that gap.
They’ll identify which data points support your business goals—and which ones are just noise.
Instead of just showing the numbers, they’ll help turn those numbers into next steps.
For example: Which campaigns are worth scaling? Where are users dropping off? Which actions lead to revenue?
That’s where analytics adds value. And if your current setup doesn’t deliver that, it’s time to call in help.
Not every consultant, of course, can do this. Choose a consultant who wants to activate data instead of collecting more.
2. Your KPIs are unclear or inconsistent
Everyone wants better results, but how are you measuring success?
If your team is tracking different things, using inconsistent definitions, or updating KPIS too frequently, it’s challenging to steer the business in a single direction.
One person might be optimising for traffic, while another is focused on leads or conversions.
This is a strategic issue, not a technical one.
An external consultant can bring structure. They’ll help clarify your business goals, translate them into measurable outcomes, and ensure those KPIs are consistent across teams and reports.
Good KPIs don’t just track performance—they guide decisions. They help you prioritise, allocate budgets, and explain results to leadership.
Getting this right saves time, improves focus, and prevents numerous internal debates about what the data means.
For this, you need a senior consultant who understands business and marketing strategy, rather than an analytics engineer.
3. Conversion tracking doesn’t work or isn’t set up
If you’re investing in marketing but can’t see what’s converting, something’s broken. And if you’re relying only on platform-reported conversions from Meta or Google Ads, you’re probably missing the full picture.
A technical analytics consultant can audit your setup and fix tracking issues. They’ll make sure:
- Goals and events are firing correctly
- Key actions like form submissions, transactions, and clicks are captured
- Consent settings don’t block essential data
- Everything is tagged consistently and accurately
Even minor tracking issues can lead to major blind spots. Broken tracking tends to go unnoticed until someone asks, “How many leads came from that last campaign?” and no one can provide an answer.
If that sounds familiar, it’s time to bring in an expert.
In this case, you need a technical analyst, a.k.a. an analytics engineer.
4. Your toolset is fragmented
You might have a solid stack: GA4 for site analytics, HubSpot for marketing automation, and Salesforce for the sales team. But if these tools don’t work together, you’re not getting the full benefit of any of them.
A fragmented toolset often leads to duplicated work, inconsistent data, and unclear attribution.
Consultants can help you:
- Identify where data should flow between tools
- Set up integrations
- Reduce complexity by simplifying the stack
They’ll also help you avoid common traps, like trying to fix everything with yet another tool.
With better integration, your team can finally start to understand the customer journey, from the first click to conversion and retention.
For this, you need a digital analytics consultant who understands the data needs and technologies of marketing and sales teams.
5. Stakeholders don’t know what to do with the data
You might be sharing beautiful reports. The numbers might be technically correct. But if no one knows what to do with them, they aren’t helping.
This is a common challenge in organisations that have invested in data but haven’t closed the gap between insights and action.
A digital analytics consultant can help make your data useful. That means:
- Highlighting what matters in a clear, simple format
- Connecting the dots between user behaviour and business outcomes
- Guiding the team toward actions, not just numbers
Stakeholders shouldn’t have to guess what to do. A good report should be clear and provide actionable recommendations. Looker Studio reports are not enough.
If you’re tired of presenting data that leads nowhere, it might be time to bring in someone who can help turn insights into real change.
In this case, you need an analyst/analytics consultant instead of an analytics engineer.
What does it cost to get help?
Bringing in a digital analytics consultant is an investment. But so is continuing without one.
Let’s be honest: the cost of bad data, missed insights, or slow decision-making adds up fast.
Teams lose time, waste budget, and miss opportunities when analytics isn’t working.
A good analytics consultant helps you:
- Fix tracking before it affects your budget
- Get faster, more confident answers to business questions
- Build a clear and focused measurement plan
- Avoid tech debt and over-complicated setups
- Support your in-house team instead of replacing it
And most importantly, they help you make decisions that improve results.
You don’t need a full-time hire. You don’t need another tool. You need clarity.
If your team is stuck in data collection or reporting mode, if no one trusts the numbers, bringing in a digital analytics consultant can help move forward.