I have years of experience with digital marketing and digital analytics, using various analytics tools based on client needs and preferences.
- Simplicity over complexity
- Embrace privacy
- People over tech
- Quality over quantity
- Analyse your data
- Automate what should be automated
- Activate the data you have collected
I am available for
- Digital analytics consulting
- Presentations
I prefer clients who need me for
- Digital analytics strategy & architecture
- Econometrics / machine learning projects
- Privacy focused analytics (especially using European tools)
Latest blog posts
New to GA4? Here is how to study Google Analytics in 2026
Are you new to GA4 or Google Analytics in general? Do you want to pass…
Matomo’s goals and conversion tracking explained: support better decisions
Goal tracking helps translate user behaviour into outcomes that matter for the organisation.
Matomo event tracking explained: how Matomo events work
Matomo Analytics can track much more than page views. With Matomo event tracking, you can measure…
Do you want to work with me?
Project prices start at 5000 EUR. I do only projects and contracts with fixed end-of-project date.