More isn’t always better. Vast amounts of data can offer material for deep insights but can also overwhelm and complicate decision-making. This is where Minimum Viable Analytics (MVA) comes in.
Tag: Business & analytics
With web analytics, you can identify where the digital customer experience fails. This can be achieved by measuring anti-conversions.
Does your organization struggle to provide a return on investments in digital analytics? Many organizations collect and report digital analytics data from their websites, but unfortunately, they often fail to derive insights and take action based on those insights.