Goal tracking helps translate user behaviour into outcomes that matter for the organisation.
Tag: Matomo Analytics
Matomo Analytics is a free, open-source digital analytics tool that gives you full control over your website and mobile app data. With a focus on privacy, Matomo ensures compliance with regulations like GDPR and allows you to store data securely on your servers or trusted cloud environments.
In this section, you’ll find articles covering setup, best practices, and advanced features to help you optimize your use of Matomo for data-driven insights.
Matomo Analytics can track much more than page views. With Matomo event tracking, you can measure how users interact with elements on your website. Examples of such interactions include submitting a contact form, watching an embedded YouTube video, using an interactive tool such as a loan calculator, clicking buttons or navigation links, and downloading documents. These […]
The comparison between Piwik PRO and Matomo is often framed as a choice between open source and proprietary. That framing is misleading.
GA4 and Matomo are built on different assumptions about what an event is, what it should represent, and how meaning is created in analytics data.
In this post, I explain what you should understand when migrating from GA4 to Matomo Analytics. This question has fundamentally changed over the past few years.
You’ve decided to take control of your analytics data—but now you face a critical decision: Cloud or on-premise?
Matomo Tag Manager is an open-source tag management tool which can also be self-hosted. But should you still prefer GTM to it?
Matomo offers users full control over their data. This makes Matomo Analytics an ideal choice for industries such as the public sector, healthcare, law firms, and any organisation with strict data privacy policies.
Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!
In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.