The comparison between Piwik PRO and Matomo is often framed as a choice between open source and proprietary. That framing is misleading.
Tag: Matomo Analytics
Matomo Analytics is a free, open-source digital analytics tool that gives you full control over your website and mobile app data. With a focus on privacy, Matomo ensures compliance with regulations like GDPR and allows you to store data securely on your servers or trusted cloud environments.
In this section, you’ll find articles covering setup, best practices, and advanced features to help you optimize your use of Matomo for data-driven insights.
GA4 and Matomo are built on different assumptions about what an event is, what it should represent, and how meaning is created in analytics data.
In this post, I explain what you should understand when migrating from GA4 to Matomo Analytics. This question has fundamentally changed over the past few years.
You’ve decided to take control of your analytics data—but now you face a critical decision: Cloud or on-premise?
Matomo Tag Manager is an open-source tag management tool which can also be self-hosted. But should you still prefer GTM to it?
The Matomo open-source web analytics software is gaining traction as organisations increasingly prioritise data privacy and ownership. Unlike many other analytics platforms, Matomo offers users full control over their data. This makes Matomo Analytics an ideal choice for industries like the public sector, healthcare, legal firms, and any organisation with strict data privacy policies.
Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!
In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.