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How to get your first job in digital marketing

Here my 7 tips:

1️⃣. Digital marketing is a wide category. Narrow down your interests. SEM/SEO, marketing automation, content marketing, analytics, RTB or something else?

2️⃣. You are the product, companies are the market. Do your market research. Improve your product/market fit. Learn skills with high demand and low supply. A tip: learn to use Google Analytics.

3️⃣. Get the certificates you need to show you are interested in digital marketing. For example, if you are interested in analytics, get a free Google Analytics certificate (GAIQ).

4️⃣. Read the best blogs relevant to your dream job. For SEO, it could be Moz, for web analytics Occam’s Razor, for content marketing Content Marketing Institute’s blog etc.

5️⃣. Choose your target companies. Do you want to work in an agency or in-house? In a small company or in a global group? For small companies, your skills are more important than formal qualifications.

6️⃣. Market yourself, improve your visibility. You absolutely need to have a great LinkedIn profile. Grow your network, post regularly, engage in conversations, build relationships. Be friendly & professional.

7️⃣. Sell yourself with benefits, not features.

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