Matomo offers users full control over their data. This makes Matomo Analytics an ideal choice for industries such as the public sector, healthcare, law firms, and any organisation with strict data privacy policies.
Category: Articles
Long-form content about digital analytics, tips, tricks & tools from Google Analytics to Piwik PRO.
In my previous article, I suggested a minimalist approach to digital analytics known as Minimum Viable Analytics (MVA). This approach focuses on implementing essential analytics features that provide immediate value without overwhelming resources or requiring a specialist’s expertise.
More isn’t always better. Vast amounts of data can offer material for deep insights but can also overwhelm and complicate decision-making. This is where Minimum Viable Analytics (MVA) comes in.
With web analytics, you can identify where the digital customer experience fails. This can be achieved by measuring anti-conversions.
Does your organization struggle to provide a return on investments in digital analytics? Many organizations collect and report digital analytics data from their websites, but unfortunately, they often fail to derive insights and take action based on those insights.
Categories
Piwik PRO tag manager or GTM?
Should you use Piwik PRO tag manager or Google Tag Manager for implementing Piwik PRO?
Should you migrate from Universal Analytics to Matomo Analytics? It might be a good idea!
In this blog post, you’ll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.
In these slides and my conference talk (from 2020), I’ll show you how to use GTM together with Universal Analytics as a SEO crawler.
Note: This is an old Universal Analytics related blog post. If the bounce rate is very low (under 10 %) you are almost certainly dealing with a buggy Google Analytics implementation.