Articles
Longer articles about digital analytics topics
- Piwik PRO vs. Matomo – what do I really think? February 6, 2026
- Event tracking in Matomo Analytics: how to migrate from GA4 January 29, 2026
- Migrating from GA4 to Matomo Analytics: what decision-makers should know January 27, 2026
- Companies have data, but no clarity – why analytics stopped helping decisions January 7, 2026
- Seven against chaos: principles for better digital analytics November 13, 2025
- Citizens, marketing managers, and analytics professionals November 9, 2025
- Your marketing team needs simple, clean, actionable data October 5, 2025
- Risk aversion kills creativity in marketing. Test aversion hides the truth. September 8, 2025
- Raw data fetishism in digital analytics August 4, 2025
- Matomo Cloud or On-Premise – which one is right for your organization? June 30, 2025
- Data minimisation in digital analytics: Less data, better results June 6, 2025
- Documentation is essential for digital analytics success May 29, 2025
- AI & marketing: are you training your replacement? May 21, 2025
- 5 signs your company needs a digital analytics consultant May 17, 2025
- Bulletproof numbers, compliance, and user-based tracking – an impossible trinity in digital analytics May 9, 2025
- One person can’t do it all in digital analytics – but sometimes they have to May 5, 2025
- When the company and website structure change, analytics must change too April 22, 2025
- Why no one is happy with digital marketing analytics — and how we got here April 8, 2025
- Stop tagging to focus on value – use “no tagging” months February 23, 2025
- Dream vs. reality in corporate digital analytics: Who’s actually analyzing the data? February 16, 2025
- Focus on Why in Digital Analytics February 11, 2025
- The hardest part of digital analytics isn’t the data—it’s selling the ideas January 29, 2025
- Your ideas are more interesting than chatGPT’s November 26, 2024
- Your skills are more important than your tools October 6, 2024
- Ethical advertisers do not circumvent ad blockers with serverside tagging September 25, 2024
- Should you use Matomo Tag Manager or Google Tag Manager (GTM) with Matomo Analytics? September 8, 2024
- Introduction to Matomo Analytics for decision-makers August 14, 2024
- After MVA: Is it time to build something more advanced? August 12, 2024
- Minimum Viable Analytics (MVA) provides value almost immediately July 3, 2024
- GA4 / Google Analytics certification study guide & free learning materials for 2024 June 27, 2024
- Analytics of Anti-Conversions: Enhance the UX and Conversion Rate June 24, 2024
- From CRAP to CARE – Level up your digital analytics game May 24, 2024
- Piwik PRO tag manager or GTM? January 22, 2023
- Seven reasons to migrate from Google Analytics to Matomo Analytics October 9, 2022
- Matomo Analytics event tracking using data attributes February 5, 2021
- How to use Google Analytics & Google Tag Manager as SEO crawler September 11, 2020
- Send event nonInteraction field as custom dimension to Google Analytics October 17, 2018
- How to use document language as a content grouping in Google Analytics September 6, 2018
- How to document Silktide Cookie Consent clicks with Google Analytics events May 20, 2018
- How to use office hours as a custom dimension in Google Analytics June 23, 2017
- Lifetime value report in Google Analytics (still in beta) April 27, 2017
- How to move a Google Analytics property from one account to another September 12, 2016
- The better (and well hidden) way to plot rows in Google Analytics August 17, 2016
- How to feed your content marketing machine with data from GA4 and Search Console August 4, 2016
- 5 Free and Useful Chrome Extensions for Google Analytics Users July 6, 2016
- 7 simple Google Analytics tips & tricks you can use today June 19, 2016