Articles
Longer articles about digital analytics topics
- Data minimisation in digital analytics: Less data, better results (6/6/2025)
- Documentation is essential for sustainable digital analytics success (5/29/2025)
- Are you training your replacement? (5/21/2025)
- 5 signs your company needs a digital analytics consultant (5/17/2025)
- Bulletproof numbers, compliance, and user-based tracking – an impossible trinity in digital analytics (5/9/2025)
- One person can’t do it all in digital analytics – but sometimes they have to (5/5/2025)
- When the company and website structure change, analytics must change too (4/22/2025)
- Why no one is happy with digital marketing analytics — and how we got here (4/8/2025)
- Stop tagging to focus on value – use “no tagging” months (2/23/2025)
- Dream vs. reality in corporate digital analytics: Who’s actually analyzing the data? (2/16/2025)
- Focus on Why in Digital Analytics (2/11/2025)
- The hardest part of digital analytics isn’t the data—it’s selling the ideas (1/29/2025)
- Your ideas are more interesting than chatGPT’s (11/26/2024)
- Your skills are more important than your tools (10/6/2024)
- Ethical advertisers do not circumvent ad blockers with serverside tagging (9/25/2024)
- Should you use Matomo Tag Manager or Google Tag Manager (GTM) with Matomo Analytics? (9/8/2024)
- Introduction to Matomo Analytics for decision-makers (8/14/2024)
- After MVA: Is it time to build something more advanced? (8/12/2024)
- Minimum Viable Analytics (MVA) provides value almost immediately (7/3/2024)
- GA4 / Google Analytics certification study guide & free learning materials for 2024 (6/27/2024)
- Analytics of Anti-Conversions: Enhance the UX and Conversion Rate (6/24/2024)
- From CRAP to CARE – Level up your digital analytics game (5/24/2024)
- Piwik PRO tag manager or GTM? (1/22/2023)
- Seven reasons to migrate from Google Analytics to Matomo Analytics (10/9/2022)
- Matomo Analytics event tracking using data attributes (2/5/2021)
- How to use Google Analytics & Google Tag Manager as SEO crawler (9/11/2020)
- Send event nonInteraction field as custom dimension to Google Analytics (10/17/2018)
- How to use document language as a content grouping in Google Analytics (9/6/2018)
- How to document Silktide Cookie Consent clicks with Google Analytics events (5/20/2018)
- How to use office hours as a custom dimension in Google Analytics (6/23/2017)
- Lifetime value report in Google Analytics (still in beta) (4/27/2017)
- How to move a Google Analytics property from one account to another (9/12/2016)
- The better (and well hidden) way to plot rows in Google Analytics (8/17/2016)
- How to feed your content marketing machine with data from GA4 and Search Console (8/4/2016)
- 5 Free and Useful Chrome Extensions for Google Analytics Users (7/6/2016)
- 7 simple Google Analytics tips & tricks you can use today (6/19/2016)