Articles

Longer articles about digital analytics topics

New to GA4? Here is how to study Google Analytics in 2026 March 16, 2026
Matomo’s goals and conversion tracking explained: support better decisions March 11, 2026
Matomo event tracking explained: how Matomo events work March 8, 2026
10 common ways your digital analytics implementation leaks personal data February 24, 2026
Piwik PRO vs. Matomo – what do I really think? February 6, 2026
Matomo Analytics event tracking: how to migrate from GA4 January 29, 2026
Migrating from GA4 to Matomo Analytics: what decision-makers should know January 27, 2026
Companies have data, but no clarity – why analytics stopped helping decisions January 7, 2026
Seven against chaos: principles for better digital analytics November 13, 2025
Citizens, marketing managers, and analytics professionals November 9, 2025
Your marketing team needs simple, clean, actionable data October 5, 2025
Risk aversion kills creativity in marketing. Test aversion hides the truth. September 8, 2025
Raw data fetishism in digital analytics – don’t overcomplicate analytics August 4, 2025
Matomo Cloud or Matomo On-Premise – how to choose? June 30, 2025
Data minimisation in digital analytics: Less data, better results June 6, 2025
Documentation is essential for digital analytics success May 29, 2025
AI & marketing: are you training your replacement? May 21, 2025
5 signs your company needs a digital analytics consultant May 17, 2025
Bulletproof numbers, compliance, and user-based tracking – an impossible trinity in digital analytics May 9, 2025
Optimal team structure in digital analytics – one person can’t do it all May 5, 2025
When the company and website structure change, analytics must change too April 22, 2025
Why no one is happy with digital marketing analytics — and how we got here April 8, 2025
Stop tagging and focus on value – use “no tagging” months February 23, 2025
Dream vs. reality in corporate digital analytics: Who’s actually analyzing the data? February 16, 2025
Focus on Why in Digital Analytics February 11, 2025
The hardest part of digital analytics isn’t the data—it’s selling the ideas January 29, 2025
Your ideas are more interesting than chatGPT’s November 26, 2024
Your skills are more important than your tools October 6, 2024
Ethical advertisers do not circumvent ad blockers with serverside tagging September 25, 2024
Should you use Matomo Tag Manager or Google Tag Manager (GTM) with Matomo Analytics? September 8, 2024
Matomo Analytics explained for decision-makers August 14, 2024
After MVA: Is it time to build something more advanced? August 12, 2024
Minimum Viable Analytics (MVA) provides value almost immediately July 3, 2024
Analytics of Anti-Conversions: Enhance the UX and Conversion Rate June 24, 2024
From CRAP to CARE – Level up your digital analytics game May 24, 2024
Piwik PRO tag manager or GTM? January 22, 2023
Seven reasons to migrate from Google Analytics to Matomo Analytics October 9, 2022
Matomo event tracking using data attributes & Matomo Tag Manager February 5, 2021
How to use Google Analytics & Google Tag Manager as SEO crawler September 11, 2020
Send event nonInteraction field as custom dimension to Universal Analytics October 17, 2018
How to use document language as a content grouping in Universal Analytics September 6, 2018
How to document Silktide Cookie Consent clicks with Universal Analytics events May 20, 2018
How to use office hours as a custom dimension in Universal Analytics June 23, 2017
Lifetime value report in Google Analytics (Universal Analytics)) April 27, 2017
How to move a Google Universal Analytics property from one account to another September 12, 2016
The better (and well hidden) way to plot rows in Universal Analytics August 17, 2016
How to feed your content marketing machine with data from GA4 and Search Console August 4, 2016
5 Free and Useful Chrome Extensions for Universal Analytics Users July 6, 2016
7 simple Universal Analytics tips & tricks you can use today June 19, 2016